Leveraging the kids’ love for manga—or Japanese comics—the bottles were painted with 4 frames of comics, in white ink, so invisible when the bottles are full. Reading from top to bottom, which is how Japanese is traditionally taught to be read, the manga was revealed to the kids as they drank the milk bottles. In fact, to finish the comic strip, the kids would have to finish the bottle completely, which they gladly did.

＊Awarded golds at London International Awards, One Show and MADSTARS.