Our Communications and Experience work is built to move people, shape culture, and accelerate business growth for our clients.

Advertising & Communications

We help win the fight for attention for our clients’ brands and businesses to fuel growth.

  • Platform – establish your why, what and how to support your brand’s big idea
  • Positioning – become unique in category; clarify your audience, promise and RTBs
  • Purpose – deliver value beyond product to make an impact on society
  • Identity – create a distinctive visual system to drive category distinction
  • Presence – enable brand behavior and impactful customer interactions
  • Big Idea – Conception and craft of the core idea for your brand in culture.
  • Campaign development – bringing your brand to life in product & service campaigns.
  • Ecosystem – create a holistic ecosystem across all your marketing efforts
  • Connections planning – understand where and when to engage in a consumer journey
  • Culture – discover unique insights, tensions and trends to unlock creativity
  • Social strategy – data driven content and platform planning
  • Social activation – engage audiences in cultural conversation
  • Social content – creation of channel specific content for high attention
  • Mapping and outreach – enable ‘fit for purpose’ talent mix
  • Messaging and storytelling – create brand and influencer authentic content
  • Earned communications strategy – Maximize awareness via amplification


We help brands navigate the end-to-end customer journey via a comprehensive suite of services.

Insights &
Design & Build
Data &
CRM & Loyalty
Full Funnel
  • Existing experience evaluation and maturity assessment
  • Initiative prioritization and roadmapping
  • Value mapping, ROI, and KPI modeling
    Brand rooted experience vision and principles
    Data-driven integrated strategy planning across technology, customer, brand and business
  • Primary research
  • Customer segmentation and behavioral journeys
  • Opportunity mapping
  • Third-party and predictive intelligence
  • Cognitive profiling, dimensions and behavioral science
  • Design and product strategy
  • Usability testing
  • UX design, wireframes and IA
  • Content strategy and development
  • Rapid prototyping and Proof of Concept (POC)
  • Tech strategy and solution architecture
  • Web, mobile, and emerging interface development
  • Commerce product strategy and selection
  • Commerce growth strategy
  • DTC and social commerce
  • Omni-retail platforms and partnerships
  • In-store experience
  • Integrated commerce platform technology design, build, and operations
  • Marketing, content and technology platform strategy and selection
  • Information and solution architecture
  • Martech platform technology design, implementation, and operations
  • Platform, data source, and technology integration
  • Data, analytics and measurement plan strategy and design
  • Multivariate test effectiveness analytics
  • AI/ML
  • Attribution tracking and reporting
  • BI and data visualization
  • Enterprise data management
  • CRM strategy and implementation
  • Loyalty program design, implementation and management
  • Communications planning and implementation
  • Personalization strategy and dynamic content design system
  • Partnership and Credit Card marketing
    Total customer value management
  • Customer acquisition and retention program design and operations
  • Agile content creation, production, and marketing campaign execution
  • Paid media and SEO
  • Data management and execution
  • Measurement, optimization and KPI reporting

Our Leadership


Yasushi Arikawa
Executive Creative Director

Yasushi is skilled in a wide range of creative experiences, spanning from brand design to the digital/XR/Web3 domains. With an understanding of various cultures, from underground to mainstream, and a knack for combining diverse media in an unrestrained manner, his experience design has helped modernize numerous brands.


Gareth Ellen
Chief Strategy Officer

As Chief Strategy Officer, Gareth is responsible for a diverse team and a breadth of services from Brand and Communications Strategy to Experience and Customer Engagement. His career has taken him from New York to Singapore then Shanghai and now Tokyo, and across a wide spectrum of business sectors facing a variety of marketing challenges.


Joshua Goodall
Deputy General Manager

Joshua leads the team as General Manager and oversees a team of highly diverse professionals. Working with client partners Joshua guides teams through complex issues to arrive at impactful solutions. Experienced across multiple markets, Joshua leverages his experience in various disciplines to work laterally towards meaningful business outcomes. A strong advocate for talent his focus is on team development and client partnerships.


Taeko Toshima
Chief Talent Officer

With extensive experience in Human Resources management backed by deep expertise in Talent & Organization Development, Taeko leads the cultural transformation of VOJ, building engagement throughout the company while continually strengthening every aspect of the organization.

Ichiro Ota

Ichiro Ota

Ichiro has 30 years of experience in Japan's advertising industry, both in domestic and international agencies. With a multi-dimensional background in nearly every category, including FMCG, Automotive, Sports, Alcohol, Telecom and more, his experience and understanding of responsibilities spans across every aspect of our business, from junior account management to his current position as a fearless leader and CEO.


Leo Shiina

Leo is both the COO and CFO of GOJ, in charge of overseeing agency operations and finance. Before his 14-year experience with Ogilvy and now GOJ, Leo worked for Deloitte Consulting. With strengths in business process re-engineering, Leo has most recently installed a Project Management discipline and implemented the system companywide.


Naoko Ito
Executive Director,
Communications Planning

Naoko brings nearly two decades of rich experience in brand strategy to every brief she develops for the creative department. She has been responsible for the strategic direction of a wide variety of clients, including IBM, and loves looking at a client's challenges holistically in order to achieve the most successful business outcomes.


Naoki Nishimura
Executive Creative Director

Naoki, with over 20 years of experience in the industry, has successfully guided client businesses across a wide range of categories, including automotive, tobacco, consumer goods, premium brands, food service, electronics, sports brands, and beverages. Furthermore, Naoki has achieved numerous accolades in international awards such as the Cannes Lions, including Grand Prix. Naoki will continue to create integrated campaigns that encompass experiences, social engagement, content, and creativity across various platforms.

Doug Schiff

Doug Schiff
Chief Creative Officer

With experience as a creative leader in Singapore, China, the US and Japan, Doug brings a unique global perspective to every assignment. Respected by a wide spectrum of clients, his work has garnered top international honors, including China's first D&AD Yellow Pencil, as well as multiple Cannes Gold Lions and global Effies.


Our Network

VOJ enjoys a rich, mixed parentage by being the Japan office
 for both Ogilvy and VML networks.

Our Partners

VOJ is very pleased to be able to work with some of the most talented tech,
data and performance marketing partners available.