Wagashi is the traditional art of Japanese confectionary. Going back centuries, it reflects the essence and beauty of the natural world. But in recent years, today’s confections have lost their cultural connection, and their true beauty.
To preserve the traditions of wagashi, and to also provide a deeper literary experience to many Japanese classic novels, a Kyoto-based wagashi craftsman partnered with a publisher of some of Japan’s most iconic authors to create Bungashi, a multi-sensorial literary experience.

Bespoke wagashi were designed and crafted to be enjoyed during specific sections of the novel, providing a unique experience of added dimension for the reader. Packaged together, the reader was notified within the pages of the book just when to add the wagashi to the story, resulting in a truly extraordinary experience.

＊Awarded Bronze at Cannes Lions International Festival of Creativity 2024
＊Awarded two silver and one bronze at the London International Awards (LIA)