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The Colemans

Coleman

Overview

Picture a conventional campaign for a camping gear brand, and it won’t look anything like this. And that’s just the point of “The Colemans.” To capture that underlying need to get away, we created an entire family of CG characters, and told the story of the youngest Coleman who convinces her family to escape to where it’s clean, fresh and liberating. Results include 12 million views, with assets being adapted for multiple markets overseas.

Capabilites
Brand Experience
Brand Strategy
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