To revitalize its presence among young people, the popular brand Fanta launched a campaign set in the heart of their daily lives: school. The commercials featured outlandish teachers like ‘Ms. Hot Springs’ and ‘Mr. Drone’ to humorously portray a common experience among students—the absurd relationships they often have with their teachers.

This storyline resonated strongly with young audiences as intended, hitting #1 on PR news rankings. As a result, sales increased by 29.6% in just one month, cementing Fanta’s position as an ‘ally to the youth’ and achieving its goal of brand revitalization.