Our Chief Strategy Officer, Rui Nago, has contributed two articles to the marketing publication “Agenda Note,” offering his analysis of the Cannes Lions International Festival of Creativity 2025.
In his first piece, he introduces three case studies that successfully transformed human behavior and experience by “changing the system itself, rather than just awareness.” The second article reflects on memorable seminars from the festival, breaking down the key elements of creativity that drive tangible business results.
The articles provide expert insights from the forefront of marketing. We invite you to read them.
Read the Articles (in Japanese):
Escape to a Creative Utopia: A Highly Personal Report on Cannes Lions 2025
