VML & Ogilvy Japan (VOJ) is thrilled to announce an outstanding performance at the prestigious London International Awards（LIA）2026, bringing home one Gold and two Bronze statues, along with two Finalist recognitions.
Founded in 1986, the London International Awards (LIA) is a global award honoring creative excellence in all forms of media. Standing as a champion of the creative process, it has grown into one of the top five international Creative Awards Festivals in the world. LIA is renowned for its rigorous, onsite-only judging process in Las Vegas, bringing together the industry’s most celebrated and respected creatives to evaluate every piece of work directly.
Our work for BULK HOMME, “Your Skin is Your Armor.”, was highly commended for its exceptional craft and culturally resonant design, securing a Gold statue in the Health & Wellness Craft category and a Bronze in Design.
Furthermore, our co-credited work with VML São Paulo for The Coca-Cola Company’s “Chicken Screams for Coke” won a Bronze in the Gaming category. This achievement perfectly illustrates the seamless synergy and unrivaled global strength of our VML and WPP network, proving that impactful creativity knows no borders. With additional Finalist recognition for Unicharm (SOFY), our success spanned across diverse categories including Health & Wellness, Design, and Gaming.
By combining our rich heritage of creative excellence with a deep understanding of the local market, we continue to create holistic solutions that build brand love and drive tangible business results.
■ LIA 2026 AWARD DETAILS
🥇 GOLD
Client: BULK HOMME
Campaign: “Your Skin is Your Armor.”
Category: Health & Wellness – Craft / Art Direction Campaign
🥉 BRONZE
Client: BULK HOMME
Campaign: “Your Skin is Your Armor.”
Category: Design / Best Local Market Series
Client: The Coca-Cola Company (TCCC)
Campaign: “Chicken Screams for Coke”
Category: Gaming / Brand Gamification
🏅 FINALISTS
Client: Unicharm (SOFY)
Campaign: “For Hana”
Category: Health & Wellness / Use of Social and Content Creators
Client: The Coca-Cola Company (TCCC)
Campaign: “Chicken Screams for Coke”
Category: Audio & Radio / Best Regional/National Market