How will global consumer insights from VML’s “The Future 100: 2026” redefine the future of marketing in Japan?

VML & Ogilvy Japan’s CSO, Rui Nago, and CCO, Yasushi Arikawa, were interviewed by Nikkei CrossTrend to discuss the road ahead.

In the article, they explore how brand communication is transforming into an indispensable, human-first experience, driven by technological evolution, cultural shifts, and deeper human needs. Rui and Yasushi deep-dive into how blending robust strategy with cutting-edge creative can turn brand “intrusions” into highly valued connections.

🔗 Nikkei Cross Trend：グローバル調査が示す26年のトレンド100　広告は「邪魔者」の汚名返上 （Japanese）
🔗 Future 100 （English）