Audi Japan has appointed Geometry Ogilvy Japan (GOJ) as the new Brand & Creative Agency of Record, effective January 1, 2023. GOJ will partner with Audi Japan to modernize consumer engagement, further enhance brand image, and endeavour to ultimately become the leader in premium e-mobility.
As the Brand & Creative Agency of Record, GOJ is tasked to lead the development of Audi Japan’s local brand strategy, map the entire customer experience, and guide Audi across the intersections of brand and consumer engagement.
“We are excited to partner with Geometry Ogilvy Japan to further uplift our brand. From the outset, GOJ has fully grasped the ethos of our brand, and have already begun adding value to our business. This, along with their vast global network and existing ties with our brand in key markets around the world, make for a perfect partnership going forward” said Ryan Blumrick, Marketing Director, Audi Japan.
Ichiro Ota, CEO of Geometry Ogilvy Japan commented, “We are grateful and humbled by the opportunity to partner with Audi Japan, as Audi is a progressive brand that is leading the way in premium electro-mobility. We look forward to applying our knowledge and experience to support Audi by playing an instrumental role in shaping the brand’s transformation.”
The alignment to Geometry Ogilvy Japan builds on wider Ogilvy office engagements with Audi, following the recent North America win for the Ogilvy Group in May 2022. The relationship in Japan has already commenced with the recent Audi Q4 e-tron launch event held last November. Full operations as Audi Japan’s Brand & Creative Agency of Record have commenced from January 2023.
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■About Audi Japan
Audi has been bringing its lineup of vehicles to Japan since 1992, with operations between 1998-2021 being managed through Audi Japan KK, a wholly-owned subsidiary of AUDI AG. Audi Japan has since been consolidated within the newly expanded VOLKSWAGEN Group Japan KK, as of January 2022. With the aim to be the leader in sustainable premium mobility, Audi has committed to electrify its entire fleet, announcing that all new models to be introduced to the lineup beyond 2026 will be electric, and that the production of existing internal combustion engine models will be discontinued in 2033. Beyond electrification, Audi continues to enhance technology for autonomous driving, along with developing other technological advancements. Audi’s overall vision is to continually shape the future of premium mobility, and is delivered to market through various innovative products, services, and activities that convey “Progress You Can Feel”. For more information about Audi Japan, see: www.audi.co.jp (Japanese) or www.audi.co.jp/en (English).
