It’s hard to open your LinkedIn, Twitter, or any marketing blog without seeing the latest marketing buzz word “metaverse” front and center. We know today that the simplest definition of the metaverse is; A virtual space whereby we as humans interact with each other, brands, events, games, etc. via avatars or personas. These virtual spaces are accessed by our phones, laptops, gaming consoles, smart TVs, or VR headsets. The experience is defined by the world you enter and the device you choose to access that world with.
Metaverse Marketing is still in the Early Adopters stage of the Technology Adoption Curve. We have seen innovator brands such as Nike dive headfirst into this space, but we are still nowhere near mass adoption.
Today, its best to treat the metaverse as an extension to all your brand platforms and channels. You don’t need to reinvent the wheel to build a metaverse experience. All you need is some creativity; customer understanding and know how a metaverse experience can connect into your current channels and programs to create value for your consumers.
Here’s 5 ways a metaverse experience can build on your brands current channels and programs to ensure you create a connected and meaningful experience
- Extend your CRM & Loyalty program into a 3D or Web3 experience
- Live Events and streaming
- Extend your eCommerce store to “Virtual Commerce”
- Get consumers moving between 2D and 3D experiences on your corporate or brand website
- Internal education, training, and HR tools
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