We are proud to announce that Yasushi Arikawa, Chief Creative Officer of VML & Ogilvy Japan and Creative Lead of WPP  in Japan, has been selected to serve on the jury for the Creative Use of Data + Creative Use of Technology category at The One Show 2026, one of the world’s most prestigious awards in advertising and design.

The One Show is regarded as one of the highest honors in the creative industry, celebrating outstanding work from around the globe. The Creative Use of Data + Creative Use of Technology category, for which Arikawa will serve as a juror, evaluates work that creatively leverages data and cutting-edge technology to produce unprecedented brand experiences and communications, making it one of the most vital fields in marketing today.

Arikawa has successfully led numerous domestic and international advertising, Brand Experience (BX), and Digital Transformation (DX) initiatives by harnessing advanced technologies such as Web3.0 and AI. He is highly acclaimed for his approach of fusing technology with brand storytelling born from deep human insights, having won major international advertising awards such as Cannes Lions, LIA, and The Webby Awards for five consecutive years from 2020 to 2024.

We are confident that his profound expertise in advanced technology and human-centric creativity will bring a fresh perspective to the diverse discussions during the judging process, contributing to the enhancement of The One Show’s progressiveness and prestige.